Why work with us?
After decades of collective experience scaling brands and products in the natural foods industry, our team has spent the past several years processing, testing, and developing various applications with kelp and other species of seaweed and micro-algae.
This expertise allows us to save companies a tremendous amount of time and money on product development and sourcing by avoiding all of the mistakes we have made over the past few years.
Our goal is to remove the friction of working with seaweed and to professionalize the seaweed product development and sourcing process so companies can bring more category-defining seaweed ingredients and products to market.
The Team
Casey Emmett
Casey is co-founder and CEO of The Crop Project, devoted to transforming the agriculture system by commercializing regeneratively farmed crops and delivering them to the largest companies in the world. He helped build the snack brand Health Warrior from scratch, which popularized the chia seed as a key nutrient dense ingredient. The company received a global launch with Whole Foods Market in 2012 and was acquired by PepsiCo in 2018.
Jeremy Edelson
Jeremy is co-founder and President of The Crop Project. A proud native of Chicago with a deep interest in reshaping the future of agriculture, Jeremy previously led business development at a $300mm venture-backed payments business.
Heather Lee
Heather has deep experience in launching new products & brands within the dietary supplement, functional food, functional beverage and skin care categories. At HLB (licensing agency) she launched 5 celebrity backed brands or partnerships and has brought hundreds of innovative products to market in the past 15 years.
Peter Gibbons
Peter has led Research and Development teams for major restaurant companies and played pivotal roles in turning around major brands through the introduction of compelling and innovative menu items. He led teams credited with reversing declines in sales and guest traffic with rapid and seamless integration of concepts and successful products. As a graduate of Boston College and the Culinary Institute of America, Peter leverages academic and culinary skills to deliver enduring results to the food industry.