About Us
The Crop Project is a next-generation ingredient supplier devoted to making regenerative crops useful.
Together these crops have a compounding, beneficial effect on everything they touch, from the water and soil in which they are grown, to the community that farms them, to the health of the consumer. The key is empowering small farms by distributing profits more equitably across the supply chain.
That's why we are building the regional infrastructure to support small farms by refining and commercializing what they grow, beginning with Atlantic Sugar Kelp, and building scale and trust among farmers, market partners, and regulators.
Casey Emmett
CEO & co-founder
Casey had the honor to work on Barack Obama’s first presidential campaign and various health projects, including relief for the famine in Somalia in 2011. Beginning that year, Casey helped to build snack brand Health Warrior from scratch. It was acquired by PepsiCo in late 2018.
Casey holds a BA in Religious Studies from Colgate University.
Jeremy Edelson
President & co-founder
Jeremy served as Senior Analyst at the Mercantile Companies, a family office focused in real estate, life sciences, and regenerative solutions. He graduated from Lake Forest College, studying Finance and Entrepreneurship In 2018 he joined Fevo and oversaw growth of over 50% in customer adoption. He helped the company raise 3 rounds of funding and created $150mm in Transaction Value. He has been involved in owning and operating farms across the Midwest.
Jessie McCabe
COO
Jessie brings expertise in strategy, operations and product innovation as well as a passion for sustainable food systems. Most recently at Starbucks, her responsibilities included scaling Reserve coffee, optimizing fresh food networks and managing the multi- billion-dollar beverage portfolio. Jessie holds a BA in International Relations and Spanish from the University of Pennsylvania, and an MBA from the Kellogg School of Management at Northwestern.
Justice
We believe in obligation. Because we have the power to act, we have an obligation to future generations. And because we have the power of memory, and the power to do right by our predecessors’ memories, we should. To that end, we will do our best to honor the work and wisdom that has led us to this moment, and to create compounding, lasting value for the long run. In short, we are just getting started, but we will always work to get better.
Reading
"Books are a form of political action. Books are knowledge. Books are reflection. Books change your mind." - Toni Morrison.
Here are a few that have influenced our thinking. We would love to hear yours, too (share them with us below)!
Farming While Black, by Leah Penniman
The Cooking Gene, by Michael Twitty
Eat Like a Fish, by Bren Smith
Grain by Grain, by Bob Quinn and Liz Carlisle